![]() ![]() Important Precedents 56 The Pioneer Stations 63 TheStart of Networking 77 Early Educational Broadcasting TheProblem of FinancialSupportĮarly Radio Programming 80 Creation of the RadioAudience FurtherAttemptsatRegulation Radio’s Early Impact 99Ĭhapter 4 TheComing of Commercialism(1926-1933)Ĥ.1 Technology:BetterSound and EarlyTelevision 4.2 Stations: StructureandStagnation 115 4.3 TheRise of NationalNetworks 116 4.4 TheDecline of Educational AM Radio 122 4.5 Depression Radio Advertising 124 4.6 Developing Program Diversity 128 4.7 Audience: CrazetoConsequence 139 4.8 RegulatingOrder Out of Chaos 141 4.9 A Growing SocialImpact 147Ĭhapter 5 Radio’s Golden Age (1934-1941) 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 TheConcept of MassCommunication 6 Early Communication 6 TheRise of Mass Society 8 Early Electrical Communication 9 Broadcasting: A NewMassCommunicationMediumĬhapter 2 ThePrehistory of Broadcasting(to 1919) 2.1 2.2 2.3 2.4 2.5 2.6 2.7įundamental Wireless Discoveries Improvements in Wireless 33 Maritime Applications 38 FirstAttemptsatRegulation 41 The First Broadcasters 44 Radio at War 47 The Stage Is Set 50Ĭhapter 3 TheBeginnings of Broadcasting (1920-1926) 3.1 3.2 3.3 3.4 3.5 To our parentswho were there and thus listened to many things we missedĪlternate Contents (Topical) xi List of BoxedFeatures,Illustrations,andTables Preface tothe ThirdEdition (2002) xix Preface tothe SecondEdition (1990) xxiii Preface tothe FirstEdition (1978) xxv About the Authors xxix Chapter 1 TheContext of Broadcasting 1.1 1.2 1.3 1.4 1.5 Printed in the United Statesof America 10987654321 HE8689.8.S73 2001 384.54’0973-dc21 Books published by Lawrence Erlbaum Associates areprinted on acid-free paper, andtheir bindings are chosen for strength and durability. cm.-(LEA’S communicationseries) Includes bibliographical references and index. Sterling, ChristopherH., 1943Stay tuned: a historyof American broadcasting/ Christopher H. Library of Congress Cataloging-in-Publication Data N o part of this book may be reproduced, stored in a retrieval system, or transcribed, in any form or by any means, electronic, or otherwise, without the prior writmechanical, photocopying, recording, ten permissionof authors and publisher. The heads were typeset in ACaslon Bold, ACaslon Bold Italic, and Melior Bold. Melior, Melior Bold, Melior Italic and Melior Bold Italic. Linda Bathgate Marisol Kozlovski Karin Wittig Jennifer Sterling/Spot Color Incorporated Paul Smolenski TechBooks Hamilton Printing Company Lawrence Erlbaum Associates, Publishers LondonĪcquisitions Editor: Textbook Marketing Manager: Editorial Assistant: Cover Design: Textbook Production Manager: Full-Service Compositor: Text and Cover Printer: STERLING The George Washington University Fletcher, Advisory Editor) include: Beville Audience Ratings-Radio, Television, Cable-Revised Edition Butler Television: Critical Methodsand Applications, Second Edition MacFarland Future Radio Programming Strategies: Cultivating Listenership in the Digital Age, Second Edition Metallinos Television Aesthetics: Perceptual, Cognitive,and Compositional Bases Orlik Electronic Media Criticism: Applied Perspectives, Second Edition Plum Underwriting 101:Selling College Radio Webster/Phalen/Lichty Ratings Analysis: The Theoryand Practice of Audience Research, Second Editionįor a completelist of titles in LEA'S Communication Series, please contact Lawrence Erlbaum Associates, Publishers, atĬHRISTOPHER H. LEA'S COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors ~ ![]()
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